How to include multiple products in Cart Abandonment Email in AJO?

[venkataak]

Hello Community,

We have already created a Cart Abandonment Journey in Adobe Journey Optimizer. However, when personalizing the email content, we want to display multiple products that the customer added to their cart.

Currently, our add-to-cart event contains only one product at a time (one productListItem per event). Because of this, when I try to personalize the email using event fields, it only shows one product, even if the customer added multiple items to their cart across multiple events.

Is there a way to aggregate multiple Add-to-Cart events and show all products in a single email?
For example, is it possible to collect multiple productListItems and use a loop within the email template?
Any recommended approach — such as Data Store, Wait activity, or best practices for aggregation — would be very helpful.

[SatheeskannaK · Accepted solution]

@venkataak To capture multiple products added to a cart within the defined session time, you must modify the approach to use productListItem as an array. Otherwise, the current single-product add-to-cart event will be triggered each time a product is added, unnecessarily activating the customer journey.

Have a look at this documentation,

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/personalizatio...

https://experienceleague.adobe.com/en/docs/experience-platform/xdm/data-types/product-list-item

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/pass-entire-array-option-...

[Silvio6]

Imagine you have something like this:

Then do this: