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Frequency Cap Workaround for Adobe Target via AJO


Level 1

With Adobe Target lacking frequency capping capabilities, we were hoping to develop a workaround via page visits (where the adobe experience would be) in an AEP segment.

An example suppression segment query for seeing an experience 2 times in 5 days would be the following:
Include audience who have at least 2 Any events where (page_url contains and occurs in the last 5 day(s)


The issue with this is when a user visits once everyday, he/she never falls out of the suppression segment. Is there a viable workaround with Adobe Journey Optimizer instead?

1 Reply


Employee Advisor

Sounds the segment should be a sequential segment. So it should a parent event time (5 days) with two events being evaluated in that time range (pageVisit_1 then pageVisit_2). If people aren't exiting the segment, I would suggest double checking your logic used.
Check the video at the end of the page here:


If you have Offer Decisioning (An AJO add on), you can
1. pull that offer into Target (if using the web/sdk)
2. within OD you can add a frequency cap directly to the offer

Check out more on offers here: