Expand my Community achievements bar.

Dive in, experiment, and see how our AI Assistant Content Accelerator can transform your workflows with personalized, efficient content solutions through our newly designed playground experience.
SOLVED

Frequency Cap Workaround for Adobe Target via AJO

Avatar

Level 1

With Adobe Target lacking frequency capping capabilities, we were hoping to develop a workaround via page visits (where the adobe experience would be) in an AEP segment.

An example suppression segment query for seeing an experience 2 times in 5 days would be the following:
Include audience who have at least 2 Any events where (page_url contains exampledomain.com) and occurs in the last 5 day(s)

 

The issue with this is when a user visits once everyday, he/she never falls out of the suppression segment. Is there a viable workaround with Adobe Journey Optimizer instead?

1 Accepted Solution

Avatar

Correct answer by
Employee Advisor

Sounds the segment should be a sequential segment. So it should a parent event time (5 days) with two events being evaluated in that time range (pageVisit_1 then pageVisit_2). If people aren't exiting the segment, I would suggest double checking your logic used.
Check the video at the end of the page here: https://experienceleague.adobe.com/docs/journey-optimizer/using/segment/segments/creating-a-segment....

 

If you have Offer Decisioning (An AJO add on), you can
1. pull that offer into Target (if using the web/sdk)
2. within OD you can add a frequency cap directly to the offer

Check out more on offers here: https://experienceleague.adobe.com/docs/journey-optimizer/using/offer-decisioning/get-started-decisi...

View solution in original post

1 Reply

Avatar

Correct answer by
Employee Advisor

Sounds the segment should be a sequential segment. So it should a parent event time (5 days) with two events being evaluated in that time range (pageVisit_1 then pageVisit_2). If people aren't exiting the segment, I would suggest double checking your logic used.
Check the video at the end of the page here: https://experienceleague.adobe.com/docs/journey-optimizer/using/segment/segments/creating-a-segment....

 

If you have Offer Decisioning (An AJO add on), you can
1. pull that offer into Target (if using the web/sdk)
2. within OD you can add a frequency cap directly to the offer

Check out more on offers here: https://experienceleague.adobe.com/docs/journey-optimizer/using/offer-decisioning/get-started-decisi...