Dynamic Content Personalization in Multi-Path AJO Journeys

[AnkitJasani29]

How can I configure journey to route users into different content variants within a single journey based on real-time event thresholds like >10 purchases in the last 72 hours without having to create separate segments for each threshold?

[SatheeskannaK · Accepted solution]

@AnkitJasani29 You may need to begin with a wider set of audience criteria to initiate the journey and subsequently narrow it down according to the various event thresholds. Alternatively, you can setup a unitary event and utilize it within the conditional activity to manage different event thresholds, thereby orchestrating the profiles to receive distinct content variants.