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Adobe Offer Decisioning: Can a placement have more than one decision scope?

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This relates to the use of Offer Decisioning (OD) within AJO. Should a marketer have all possible offers eligible for a placement defined within one decision scope? Or can it be split between multiple decision scopes?

And related to the above question: If OD does allow multiple decision scopes for a placement, does the OD Edge API support just placement in the getOffer call? And OD would determine the best offer to return among all the multiple decision scopes that a marketer has defined?

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4 Replies

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@SriAdidam 

Offers can be split and repeat between multiple decision scopes

OD Edge API doesn’t work alone with placement , it needs activity/decision id to work.

 

If you are looking for a best offer among all offers for a specific placement, then add all the offers to decision scope under the specific placement

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Hi @SriAdidam,

Was @Anuhya-Y's reply helpful to resolve your query? In case it was helpful, then kindly choose it as the 'Correct Reply'. If not and you still need more help, then do let us know.

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Sukrity Wadhwa

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Level 1

Yes, we are looking for best offer among all offers for a specific placement. So it would mean 1 decision scope per placement.

Though the tool allows us to have multiple placements within a decision scope, it would become too unwieldy.

At a per placement level, we will configure a decision scope, so the best offer among all offers are returned for that placement.

 

So does that mean, OD does not support whole-page optimization then? Meaning, multiple placements in a page and OD is aware of each offer returned in each placement? And optimizes each placement based on the offer shown in another placement on the same page?