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Dynamic content in Email to include or exclude - non default option

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Level 2

6/28/23

Description - Sorry if the subject was a bit cryptic  

When creating email content we often have content to be shown to only a set of customers e.g. has not downloaded our mobile app or belongs to this VIP customer group. In todays dynamic content there is always a default option, so we cannot use the built in functionality to include/exclude customers to receive this specific topic. 

 

We solve this today using a IF statement in the HTML code or add a Offer. It works but it's not as easy as adding a dynamic rule. And we see it might be more complicated the more offers we will add to the email content. 

 

Why is this feature important to you - We are going to start using fragments and several offers with in our email content. having the possibility to add a dynamic content to be shown only to some customers without having a default item will make it easier for not-so-technical content creators to generate email content. 

 

How would you like the feature to work - When adding a dynamic content make it possible to delete the default one and only have one with an expression.  

Current Behavior - We cannot have dynamic content only for one customer group, it's not possible to remove the default content. 

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