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When we run our daily batched to ingest data to AEP we know that many customers has the same e-mail address and/or Mobil number. There is several reasons for this. But it means also that this data points cant be the validator for a unique customer. This again is creating some issues reaching out to the right customer, it the contact data is duplicated.
Before customer data is ingested it would be nice it the system did a duplicate check on e-mail and on mobile phone number, customers with one or several duplicates can then been flagged with a Attribute. We can then create Audiences on the customers with "error" in the contact data. This makes it easy to contact the customer in another cannel and inform the customer.
We see that this in many cases can happen when you have under 18 years customers, that needs to have there parents contact info. And when the older this is still the data connected to them. Or it can be man and wife. We need to be able to contact the right person. Ta make this easier for the end user it would there be nice to have a AJO report on witch customers that has a duplicate and give them and Attribute we can act on, straight and right out of the box.
