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Ability to create an audience and include audience who have receive a specific Journey Name or Message Naming structure

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Level 2

12/19/23

Description:

We use a specific naming structure for our Journeys and our message names.  We want to be able to Query this Name when creating an audience, instead of having to use Journey ID or Message ID.  

 

Why is this feature important to you:

As I empower more teams to work on campaigns as standalone teams, including test variations with split tests, I need to have overarching criteria that will allow me to all audiences who have received a type/class of mailing without having to create a manual list of Journey ID or message IDs 

 

 

How would you like the feature to work:

For instance, if all emails with an Offer use "-OFFER-" in the message name, then I want to be able to create and audience with anyone who has received a message with "-OFFER-" in last X months and not have to recall all the journey IDs.  Similarly, if a customer has been in any journey that begins with "XYZ-" in last X day I want may want to exclude them. I don't want to have to search all possible Journey IDs.  This becomes impractical to scale up.

 

Alternative option:  Let me tag every journey or message and use those tags for audience segmentation.  (Preference would be for Journey or message names over tags)

 

Current Behaviour:

Can only use MessageID or JourneyID.  Have to ask all teams to remember and add these to a centralized audience - this will have issues based on human error.