Description:
Not all clicks are equal value. I would like for clicks in an email to be classified as positive, neutral or negative.
Why is this feature important to you: -
Evaluating campaigns based on clicks, is now more important than opens as a metric to determine actual engagement. Quality of engagement is then unknown without looking at destination of clicks.
How would you like the feature to work -
Reporting on Positive clicks (Desired CTA) should be classified differently than Negative click (Unsubscribe/preference centre options), than Neutral clicks (Click on Company Logo). This would provide a better metric reporting within the tool in the dashboard.
When tagging the email, I want to assign a value to the click.
Current Behaviour -
Not an option in the current model.
