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Ability to classify link clicks for reporting in AJO

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Level 2

12/19/23

Description:

Not all clicks are equal value.  I would like for clicks in an email to be classified as positive, neutral or negative.

 

Why is this feature important to you:  - 

Evaluating campaigns based on clicks, is now more important than opens as a metric to determine actual engagement.  Quality of engagement is then unknown without looking at destination of clicks.

 

How would you like the feature to work -

Reporting on Positive clicks (Desired CTA) should be classified differently than Negative click (Unsubscribe/preference centre options), than Neutral clicks (Click on Company Logo).    This would provide a better metric reporting within the tool in the dashboard.

 

When tagging the email, I want to assign a value to the click.

 

 

Current Behaviour -

Not an option in the current model.