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Community Q&A Coffee Break, May 2nd with Adobe Journey Optimizer experts Robert Calangiu, Brent Kostak & Sandra Hausmann

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Sukrity_Wadhwa
Administrator

4/17/24

Join us for the next Adobe Journey Optimizer Community Q&A Coffee Break! 

  Thursday, May 2nd from 8am -9am PT 

We'll be joined by Adobe Journey Optimizer experts: Robert Calangiu  (@Robert_Calangiu), Principal Product Manager, Brent Kostak (@bkostak), Sr Product Marketing Manager and Sandra Hausmann, (@SHausmann), Sr Technical Marketing Engineer. In this AMA (Ask Me Anything)- like event, the experts will be logged in and ready to answer any of your questions related to the topics discussed in the Experience League Live scheduled for April 24th, 2024: New Code-Based Experience Channel in Journey Optimizer.

 

Participating is easy:

  • Add your Questions below by Replying to this thread. 
  • Begin your Question with our hosts' Community Usernames: @Robert_Calangiu, @bkostak and @SHausmann.
  • Stand-by to watch the page as the experts weigh in during the hour, so that you can:
    • Clarify your questions
    • Ask follow up Qs and provide additional details
    • See Questions posted by other Community members to up-vote those that you find interesting
    • Discuss further with your AJO Community member peers 

Meet the Experts

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Robert Calangiu is a Principal Product Manager leading web personalization on Adobe Journey Optimizer. He was previously PM for Adobe Target focused on optimization, experimentation, visual editing, and integrations with other products as Analytics and AEM. And before that, Robert worked as a product manager for Adobe’s TV Everywhere portfolio, leading Authentication & Fraud Management solutions. He is passionate about building customer centric products and helping customers solve the right problems.

 

Sukrity_Wadhwa_1-1713340756937.jpeg

As technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, Sandra helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

 

Sukrity_Wadhwa_3-1713340840441.pngBrent Kostak is a senior Product Marketing Manager at Adobe.

 

 

 

 

 

 

 

 Something already coming to mind?

Add your Adobe Journey Optimizer code based experinece channel related questions below any time before or during the Coffee Break on Thursday, May 2nd, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

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robertcalangiu
Employee

5/2/24

Welcome to our coffee break! Excited to chat with you all today about the Code-based experience channel.

Please post your questions below and let's get started.

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SHausmann
Employee

5/2/24

Does code-based experiences require an SDK?

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robertcalangiu
Employee

5/2/24

In response to SHausmann

Code-based experience channel doesn't require an SDK for the implementation, but you can choose either an SDK based or an API based implementation method.

 

Code-based experience channel supports the following implementation methods:

- Client side, using AEP Web SDK or AEP Mobile SDK

- Server side, using AEP Edge Network APIs

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bkostak
Employee Advisor

5/2/24

Hi everyone! Welcome to today's coffee break where we will be discussing Code-Based Experience Channel! As a reminder, here is our experience league documentation link and live session!

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SHausmann
Employee

5/2/24

Feel free to ask other Journey Optimizer related questions.

 

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Anuhya-Y
Community Advisor

5/2/24

When deciding between an offer decision API and a code-based experience on the server-side, what factors should be considered to choose between offer decision API and a code-based experience on the server-side , especially for personalizing offers on a TV app?

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robertcalangiu
Employee

5/2/24

In response to Anuhya-Y

Hi @Anuhya-Y , that's a great question!

 

Now, the type of offer dictates if you should use offer decision API vs. code-based experience when doing an offer on a TV app.

But, code-based experience channel will very soon be able to use Experience Decisioning in order to do personalization on any type of surface. So you'll be able to use code-based experience as an activation vehicle for your dynamic offers.

 

 

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Anuhya-Y
Community Advisor

5/2/24

In response to robertcalangiu

Thanks @robertcalangiu, 

Could you please elaborate on “type of offer" deciding the functionality

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robertcalangiu
Employee

5/2/24

In response to Anuhya-Y

By type of offer I was thinking of:

  • having some static offers already built for your campaign and wanting to send them to specific audiences (code-based experience only case) vs.
  • having a collection of offers with decision policies and wanting to dynamically send the offers based on different traits and / or conditions  (offer decisioning case)

But as I said, code-based experience will be able to power also the decisioning use case in the next few days.

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SatheeskannaK
Community Advisor

5/2/24

Will code-based experience work for unknown profiles?

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robertcalangiu
Employee

5/2/24

In response to SatheeskannaK

Hi @SatheeskannaK , 

 

Yes, code-based experience works for unknown profiles as well and it is able to leverage contextual attributes for personalization.

 

Thanks for your question.

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SHausmann
Employee

5/2/24

Can you use the code-based experiences for mobile apps and if so, when would you use this channel instead of the in-app channel?

 

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robertcalangiu
Employee

5/2/24

In response to SHausmann

Hi @SHausmann ,

 

That's a good question that I'm getting a lot.

 

Code-based experience channel can be used for mobile apps indeed.

The main differences between In-app messaging and Code-based channel when talking about mobile use cases are:

  • Code-based experience channel can be used for changing and personalizing content inside native mobile apps, so it gives you the flexibility of personalizing inline vs. In-app messaging channel which lets you do messaging only on top of your native mobile apps
  • Code-based experience channel can be used on any type of mobile platform, not only on iOS or Android
  • Code-based experience channel supports both client-side and server-side implementations as I've posted above vs. In-app messaging which relies only on client-side - AEP Mobile SDK implementation. 

 

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Sukrity_Wadhwa
Administrator

5/2/24

Thanks @Robert_Calangiu, @bkostak and @SHausmann for taking the time out today and answering questions for the Journey Optimizer Community.

Event has ended
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Event starts:

May 02, 2024 - 08:00 AM (PDT)

Event ends:

May 02, 2024 - 09:00 AM (PDT)

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