[Release Update] Adobe Journey Optimizer October 2025 Release

[Sukrity_Wadhwa]

October '25 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Image to HTML converter: The image to HTML converter is an AI-powered feature that converts static image designs into fully customizable, modular HTML email content templates. This no-code tool enables marketers to transform visual designs into responsive, editable email templates without requiring technical expertise—perfect for platform migration, rapid template creation, and building reusable template libraries. This capability is available in Limited Availability. Contact your Adobe representative to gain access.
• Custom action monitoring and reporting: This capability provides better visibility into custom action endpoint health and performance. A new custom action monitoring dashboard and corresponding fields in journey step event dataset will help you monitor successful calls, errors, throughput, response time and queue waiting time for your custom action endpoints. You can now quickly understand when, where, and why an anomalous situation is occurring in a custom action. This capability is currently in Limited Availability for customers.
• Landing page custom forms: With Journey Optimizer, you can now capture profile attributes though your landing pages.

  Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form. This capability is currently in Limited Availability for customers in the United States and Australia. Contact your Adobe representative to gain access.

• Quiet Hours / Time Based Exclusions: Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements. You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control. Quiet hours rules are currently only available for a set of organizations (Limited Availability). To be added to the waitlist, contact your Adobe representative.
• High throughput messaging for API triggered email campaigns: A new high throughput transactional messaging mode is available in API triggered campaigns. This mode is designed for large-scale, real-time transactional messaging and supports up to 5,000 transactions per second with higher availability. This mode also supports transactional messages without referencing or creating customer profiles, such as guest checkout, order confirmation, password resets, security notifications, and other service/operational notications. This capability is only available for the email channel, for organizations that have purchased the Adobe High Throughput Transactional Messaging add-on offering. Contact your Adobe representative for more details.
• Reusable targeting rules: To save you time and effort, Journey Optimizer now allows you to create reusable rules from a dedicated UI menu and leverage them when building targeting, either as part of content Optimization in a campaign or a journey, either in the Optimize journey activity. Targeting rules are currently in Limited Availability. Contact your Adobe representative to gain access. Please note this capability is only available to organizations that have purchased the Decisioning add-on offering. It will be progressively rolled out to all customers.
• New Journey Alerts: New pre-configured alerts are available to monitor your journey execution:
  • Profile Discard Rate Exceeded: Ratio of profile discards to entered profiles over the last 5 mins exceeded threshold
  • Custom Action Error Rate Exceeded: Ratio of custom action errors to successful HTTP calls over the last 5 mins exceeded threshold
  • Profile Error Rate Exceeded: Ratio of profiles-in-error to entered profiles over the last 5 mins exceeded threshold.

  You can modify threshold values and subscribe to individual journey-level alerts vs globally.

• Execution Metadata helper: A new `executionMetadata` helper function is available in the personalization editor. It allows you to append contextual information to any native action and capture it in a dataset for export to external systems. This capability is available in Limited Availability. Contact your Adobe representative to gain access.
• Experimentation Agent is here!: Powered by Adobe Experience Platform Agent Orchestrator, Experimentation Agent is available in Journey Optimizer. The Experimentation Agent is an AI-powered tool that modernizes how you can run and manage digital experiments across websites, emails, push messages, and applications. It helps you run experiments more efficiently, organize business goals, and generate actionable insights, highlighting what worked, what did not, and where to experiment next.
• PDF attachments to emails: You can now attach a static PDF file to an email message sent with Journey Optimizer.
  • You can send up to 6 messages with a PDF attachement per profile per year.
  • The maximum allowed file size for each attachment is 5 MB.
  • For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative.

  Previously released in Limited Availability, this capability is now available to all environments (General Availability).

• Public API to retrieve journeys: A new Journey Optimizer API is now available to retrieve journeys and their associated objects such as campaigns and surfaces.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.