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[Release Update] Adobe Journey Optimizer May 2024 Release
May 2024 release notes
Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes
New capabilities
- Experience Decisioning - Limited Availability: Experience Decisioning simplifies personalization by offering a centralized catalog of marketing offers known as 'decision items' and a sophisticated decision engine. This engine leverages rules and ranking criteria to select and present the most relevant decision items to each individual. These decision items are seamlessly integrated into a wide range of inbound surfaces through the new code-based experience channel, now accessible within Journey Optimizer campaigns. Experience Decisioning decision policies are available for use in code-based experience campaigns only. Experience Decisioning is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
- Email surface personalization - Limited Availability: You can now define dynamic subdomains and personalized header parameters when creating email channel surfaces, for increased flexibility and control over your email settings. Email surface personalization is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
Please find the detailed information around the new capabilities and improvements here: Latest Release
Feel free to reach out in case you have any questions and/or feedback through the below comment section.
Sukrity Wadhwa
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