[Release Update] Adobe Journey Optimizer June 2024 Release

[Sukrity_Wadhwa]

June 2024 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Content Fragments customization: You can now define specific fields in a fragment that can be edited when the fragment is added to a campaign or journey. This allows for the adjustment of content portions at the time of use, providing flexibility to override default values with context-specific details.
• Reporting with Customer Journey Analytics (Beta): Journey Optimizer reporting is now fully integrated with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability. This seamless integration between Journey Optimizer and Customer Journey Analytics provides a clearer view of performance metrics, enabling users to make more informed decisions.
• AI Assistant in Adobe Journey Optimizer: The AI Assistant is a user interface feature that you can use to navigate and understand Adobe concepts and get operational insights for your specific environment. It is available in several products across Adobe Experience Cloud, including Adobe Journey Optimizer.
• Multilingual messages in journeys and campaigns (Limited Availability): You can now effortlessly create content in multiple languages within a single campaign or journey. With this feature, you can switch between languages when editing your campaign or your journey, streamlining the entire editing process and improving your capability to efficiently manage multilingual content.

  Multilingual content is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

• Experimentation in journeys (Limited Availability): Already available in campaigns, Adobe Journey Optimizer now supports experiments in journeys. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases.

  Experimentation in journeys is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

Please find the detailed information around the new capabilities and improvements here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.

[Andres_FernandoBa]

Hello Sukrity,

From the production sandbox activate the new experience option but the interface crashes and throws an error.
How can I disable the new experience option if I only get a button for feedback?

Regards.

Andres B.

[Sukrity_Wadhwa]

Hi @Andres_FernandoBa,

I would recommend that you post your issue in the Community Question section to get more visibility and a resolution from the experts: Adobe Journey Optimizer Questions

Thanks!