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Adobe Summit 2023 | AJO Lab - Create, Publish, and Analyze Audiences in CJA
Summit 2023 Registration: https://summit.adobe.com/na/
Hands-on Lab: Create, Publish, and Analyze Audiences in CJA
Join the Adobe product team as they walk you through how to leverage Adobe's Customer Journey Analytics, Real-Time CDP, and Adobe Journey Optimizer to deliver seamless and consistent customer experience across digital channels. Learn how to use Customer Journey Analytics to analyze and create audiences and activate on digital channels through Adobe Experience Platform and RTCDP for personalized experiences. In addition, get the bonus sneak peek into the upcoming Audience Analytics that will close the loop between Customer Journey Analytics, RTCDP, and Journey Optimizer.
In this lab:
- Learn how to analyze data in Customer Journey Analytics and find actionable insights for product managers and marketing managers
- Learn how product and marketing teams can leverage Audience Creation and Publishing in Customer Journey Analytics into Experience Platform and RTCDP for activation across digital channels
- Sneak peek into how to bring back audience data with events data in Customer Journey Analytics for deeper ad hoc analysis
Session Schedule
Wednesday, Mar 22 | 1:30 PM - 3:00 PM PDT
Speaker(s)
Rohit Gossain, Sr. Product Manager, Adobe
Product(s)
Adobe Journey Optimizer, Adobe Experience Platform, Adobe Real-Time CDP, Adobe Customer Journey Analytics
Full Schedule
Q&A
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Sukrity Wadhwa
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