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Adobe Summit 2023 | AJO Lab - Outbound Marketing with Adobe Experience Manager and AJO




Summit 2023 Registration: https://summit.adobe.com/na/

Hands-on Lab: Outbound Marketing with Adobe Experience Manager and AJO

Content is key. In this digital era, people expect to be wowed—quickly. Between multiple devices and the content supported, such as instant messaging, email, web, push, and social media apps, consumers are incessantly bombarded with content. If a message isn’t compelling, they’re apt to delete it or entirely disengage. To ensure that your outbound marketing messages stand out, you must give your customers unique and relevant customer experiences. Find out what it takes to harness Experience Manager and AJO powered capabilities and key content creations intended for outbound marketing messages that empower you to stay ahead of the curve. This lab assumes some familiarity with Experience Manager and the Adobe AJO user interface, concepts, and terms.

Learn how to:

  • Create engaging content for outbound marketing material 
  • Apply the content to customer-specific journey emails that will utilize it

Session Schedule

Wednesday, Mar 22 | 8:00 AM - 9:30 AM PDT


  • Vitaly Tsaplin, Sr. Software Engineer, Adobe
  • Latha Ramasamy, Sr. Product Manager, Adobe


Adobe Journey Optimizer, Adobe Campaign, Adobe Experience Manager Sites

Full Schedule

Check Here


Please use this thread to ask questions related to this lab.

Sukrity Wadhwa

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