Hands-on Lab: Outbound Marketing with Adobe Experience Manager and AJO
Content is key. In this digital era, people expect to be wowed—quickly. Between multiple devices and the content supported, such as instant messaging, email, web, push, and social media apps, consumers are incessantly bombarded with content. If a message isn’t compelling, they’re apt to delete it or entirely disengage. To ensure that your outbound marketing messages stand out, you must give your customers unique and relevant customer experiences. Find out what it takes to harness Experience Manager and AJO powered capabilities and key content creations intended for outbound marketing messages that empower you to stay ahead of the curve. This lab assumes some familiarity with Experience Manager and the Adobe AJO user interface, concepts, and terms.
Learn how to:
Create engaging content for outbound marketing material
Apply the content to customer-specific journey emails that will utilize it