I have tried to create an Event Based rule using a Floodlight DoubleClick tag but cannot get the data to pull in to the DoubleClick dashboards. Using the Chrome Debugger plugin, when i replicate the desired course of action(click on a linked image) I see that my rule fires, but then the debugger shows the following message directly after "SATELLITE: Command writeHTML failed. You may be using an async installation of Satellite."
I don't see this message when I fire page load rules, only for events. Is this error message the reason why my tag won't send data to DoubleClick? How can I resolve the issue?
Yes, this is probably the reason for why your data doesn't get sent to DoubleClick.
I believe there is a restriction for doing this inside of DTM so that you don't use document.write('<script>//third party script here</script>') after the page has loaded and accidentally replace all of your html. 🙂 But I do know that you can't use Sequential HTML in an event-based rule after the DOM has loaded.