Video Tracking via DTM using Direct call Rule

[m_1985]

Hi,

Is it possible to use Direct call rules to implement video tracking for both Youtube & HTML5 videos? if yes, whether can inject the each direct call rule string into the code like for start, stop, pause, 25%, 50%, 75% complete?

Thanks in advance.

-Muthalagu

[Kaushalendra]

Yes, you can. You just need to work on JavaScript function to be fired for each event from the player and then in these function call the specific Direct Call rules for your tracking. In these direct call rules you can use Media Module functions and variables to fire the Video Analytics server call. I have not implemented it myself, but in my understanding it should work

Also, personally I would not recommend this approach for Video Tracking as there are simpler and more reliable approaches already implemented and tested. For various existing Video Implementation example you can refer to the page "http://video.marijka.com/".

-Kaushal

[m_1985]

Thanks for the reply Kaushal and provide the reliable approaches link.

By the way, can we use this approach(http://video.marijka.com/basic-html5-player/) for Youtube embedded videos as well? 

-Muthalagu

[Kaushalendra · Accepted solution]

No Muthalagu. I doubt that it will work as Youtube Videos might be using a different architecture altogether by encrypting their player events and hence there is Youtube API to be used for the same.

However, we do have a Plug-in for tracking Youtube Videos:

https://marketing.adobe.com/developer/gallery/youtube-player-tracking-plugin

-Kaushal

[m_1985]

Thanks Kaushal. What is the primary difference between auto and manual tracking? I understand, auto tracking is bit easy to implement but we would not be able to pass the video tracking value into an custom variables. 

If we use auto tracking method, what reports/metrics we will get out of this implementation? 

-Muthalagu