I'm trying to implement analytics on the platform that leverages GTM custom events and data layer. I'm trying to make use of the custom gtm events tagged against different event into Direct call rule Identifier but the rule is not getting fired at all. In the screenshot below, we can see the events tagged along with event name at the backend and only trigger when particular event was clicked without persisting further:
In the screenshot below, you can see how i'm trying to make this launch rule work using Direct call rule:
I'm not sure what i'm doing wrong but any suggestion on this would be really helpful. Thanks!!