Cart abandonment

[balakrishnad200]

Hi Team,

Can you please help me how to track the cart abandonment using through DTM. Is their any predefined options to track DTM?

Your help is highly appreciated.

Thanks,

Balakrishna

[Vijaya_Vignesh1 · Accepted solution]

Hi Bala,

To My knowledge Adobe analytics does not have a out of box metrics/dimensions to track cart abandonment.

They do have a tool called Triggers which can used for this usecase. I think this is a separate tool doesn't come with Adobe analytics package 

Check this link: https://medium.com/adobetech/stopping-shopping-cart-abandonment-adobe-i-o-events-and-adobe-analytics...

[balakrishnad200]

Hi Vijay,

Is their any way to fire an event when user left the site after adding product to the cart?

Thanks,

Balakrishna

[Vijaya_Vignesh1]

Unfortunately It is not possible, because If the user leaves the website or closes the browser. The Adobe analytics interaction stops there so you will not be able to fire an event to Adobe analytics.

[balakrishnad200]

Hi Vijay,

Thanks for all the help.

Best,

Balakrishna

[jantzen_b]

Hi Balakrishna,

Can you mark the most helpful reply as the correct answer here? This will ensure others with this question can quickly find the answer.

Cheers,
Jantzen