Why do docs suggest Manual allocation better for characterizing performance?

[richardlee]

Hi guys
Keen to use auto-allocate to test a new feature on one of our critical metrics however docs suggest Manual allocation is better for 'characterizing performance' but I cant understand why can someone elaborate?

https://experienceleague.adobe.com/docs/target/using/activities/auto-allocate/automated-traffic-allo...

Cheers

[JasonHickey · Accepted solution]

@richardlee the easiest way to describe it is do you just care that B is better than A or do you care precisely how much better B is than A as well as the other experience variations?   Auto-Allocate will find the winner and start shifting traffic over faster.

This white paper explains in depth: http://wwwimages.adobe.com/content/dam/acom/en/marketing-cloud/target/pdf/54658.en.target.whitepaper...