Custom criteria ideas for recommendation for retails company

[Michael_Soprano]

Do you have any ideas / experience?
https://experienceleague.adobe.com/en/docs/target/using/recommendations/criteria/algorithms

[pradnya_balvir · Accepted solution]

Hi @Michael_Soprano ,

Here are some custom criteria ideas for Adobe Target Recommendations for a retail company:

1. “Trending in Your Area” – Recommend top-selling products based on user's geolocation.

2. “Recently Viewed + Similar” – Combine user’s browsing history with similar category/products.

3. “Complementary to Cart” – Recommend add-ons or accessories based on current cart items.

4. “Restock or Rebuy” – Trigger recommendations for frequently purchased or replenishable items.

5. “Style or Brand Affinity” – Recommend items from brands or styles the user frequently engages with.

Thanks.

Pradnya