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Which activies can measure the click on the same page?

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Level 1

If I want to know which area has the highest click on the same page, which activities you will recommend?

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Correct answer by
Employee Advisor

@Watson-Wang As you have to check which area has the highest click on the page then, in this case, MVT activity is the best approach wherein it compares combinations of offers in elements on a page to determine which combination performs the best for a specific audience, and identifies which element most impacts the activity’s success.

https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testi...

 

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4 Replies

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Community Advisor

Hi @Watson-Wang 

I would recommend using Adobe Analytics activity map if the requirement is to only understand which is the most clicked area on a page.

https://experienceleague.adobe.com/docs/analytics/analyze/activity-map/activity-map.html?lang=en 

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Level 1

Thank you for sharing!

We design an experiment to add a youtube video collection bar on our homepage and try to observe two things as below. Could you have any advice we can use AT to do this testing?? 

1. we want to know will those videos have higher attraction better than other static content

2. Which video will be watched (by click) most?

 

Thank a againg!!

 

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Community Advisor

@Watson-Wang  I think A/B activity in Target is fit for this scenario, where version A is default experience and in version B or Cor D you can add experience with videos. Goal of the activity can be either Conversion-Clicked an element or use Analytics as reporting source (A4T) and analyze which video was clicked most. 

Avatar

Correct answer by
Employee Advisor

@Watson-Wang As you have to check which area has the highest click on the page then, in this case, MVT activity is the best approach wherein it compares combinations of offers in elements on a page to determine which combination performs the best for a specific audience, and identifies which element most impacts the activity’s success.

https://experienceleague.adobe.com/docs/target/using/activities/multivariate-test/multivariate-testi...