What is a 'Copy' in terms of Adobe Target?

[aanchal-sikka]

Multiple Adobe Target documentation refer to "Copy", requesting some guidance to understand what is it and its purpose?

Example: [1] says:

• Reduce clutter, friction, and blur with Simplified Copy.
• Use bulleted copy blocks.
• Ensure your copy follows a clear, sequential thought process.

[1]:https://experienceleague.adobe.com/en/docs/target/using/introduction/welcome/target-welcome-kit-4#si...

[alexbishop · Accepted solution]

"Copy" is content/text that is primarily used for advertising/marketing