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SOLVED

'Then' Operator In Adobe Target

Kaps21
Level 1
Level 1

Is there any rationale behind not providing 'Then' operator in audience builder for Adobe Target? What should be the approach, if we want to target users who follow certain sequential path?

1 Accepted Solution
Eric_Vidana
Correct answer by
Level 8
Level 8

It sounds like you are trying to get Target to establish a sort of journey. I am not aware of any out of the box functionality that could assist here, however, you could leverage the global Target call and response tokens to have knowledge of what kind of user your are working with. The idea would go like this, create a profile script that puts the user into a bucket (A or B). Go into settings and turn on a new response token (the one you just created) and then you will need to listen for it on the client side and route accordingly. Just an idea, though I admit it is a bit gimmicky. 

https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/use-profile-scripts-...

https://experienceleague.adobe.com/docs/target/using/administer/response-tokens.html#administer

https://experienceleague.adobe.com/docs/target/using/implement-target/client-side/functions-overview...


Outside of that, you could potentially set up individual activities on each page but that would be pretty cumbersome.

View solution in original post

1 Reply
Eric_Vidana
Correct answer by
Level 8
Level 8

It sounds like you are trying to get Target to establish a sort of journey. I am not aware of any out of the box functionality that could assist here, however, you could leverage the global Target call and response tokens to have knowledge of what kind of user your are working with. The idea would go like this, create a profile script that puts the user into a bucket (A or B). Go into settings and turn on a new response token (the one you just created) and then you will need to listen for it on the client side and route accordingly. Just an idea, though I admit it is a bit gimmicky. 

https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/use-profile-scripts-...

https://experienceleague.adobe.com/docs/target/using/administer/response-tokens.html#administer

https://experienceleague.adobe.com/docs/target/using/implement-target/client-side/functions-overview...


Outside of that, you could potentially set up individual activities on each page but that would be pretty cumbersome.

View solution in original post