MVT for Mobile app

[amit007]

I would like to understand if using Multivariate Testing (MVT) specifically for a mobile app is possible. If it is feasible, could you please explain how MVT can be implemented for mobile apps using Adobe Target, including any prerequisites, setup steps, and considerations for effectively tracking results?

[Gokul_Agiwal]

Hi @amit007 

Firstly, when you say mobile app means you talking about (android/iOS based) native apps.  So far I'm aware Adobe Target allows mainly A/B test or Experience Target(XT) test on mobile apps. 

To start with - Here is the documentation link that gives you overview, prerequisites, setup steps, and basic FAQ in terms of Target implementation for Mobile apps.  

https://experienceleague.adobe.com/en/docs/target-dev/developer/mobile-apps/overview 

SDK link https://developer.adobe.com/client-sdks/home/#_blank 

and Tutorial link - https://experienceleague.adobe.com/en/docs/platform-learn/implement-mobile-sdk/overview This tutorial guides you through the implementation of the Platform Mobile SDK in a sample retail app called Luma also you can see how to personalize the experiences in your mobile apps with Platform Mobile SDK and Adobe Target.   

https://experienceleague.adobe.com/en/docs/platform-learn/implement-mobile-sdk/experience-cloud/targ... 

[Gaureshk_Kodag]

Hi @amit007 ,

As @Gokul_Agiwal mentioned, Mobile apps do not support MVT activities. In correction to Gokul's comment, Along with AB and XT, the mobile app also supports AP and Recommendations. You can also try exploring the Automated personalization activity type, which basically behaves the same as MVT. However, AP uses Advanced ML algorithms to deliver the tailored content to each individual. Unlike MVT where content is served randomly.