How to import audiences from 3rd party system into the Adobe Target?

Forum|Forum|5 years ago
April 28, 2020
4 replies
8739 views

Hi,

I am new to the Adobe Target customization. we have a situation where we have to import the audiences from the 3rd part system into adobe target. How can we do this? Any suggestions would be helpful.

Thanks In Advance

Uma

Target

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Best answer by ryanr7

Hi @umamaheswari_yakkala ,

If you're talking about a DMP other than Adobe's Audience Manager (which can be integrated with ECID) then you can use the Data Providers method with the at.js. It essentially allows you to fire an API call to the 3rd party data provider then use the segments returned for the visitor as profile parameters you send in the subsequent Target requests. You can read more here: https://docs.adobe.com/content/help/en/target/using/implement-target/client-side/functions-overview/targetgobalsettings.html#data-providers. There is a pretty good video explanation here: https://helpx.adobe.com/target/kt/using/dataProviders-atjs-feature-video-use.html

Joshua_Eisikovi

Adobe Employee

Hi @umamaheswari_yakkala

Great question, does your current Experience Cloud offering contain Adobe Audience Manager? Audience Manager is a Data Management Platform [DMP], you can include 1st 2nd and 3rd party data into the AAM ecosystem. Once your data is within AAM you can build segments which can then be shared to the Adobe Audience Library (People Core Service), the segments available within the Audience Library can be used with Adobe Target for personalization.

References
https://helpx.adobe.com/ie/marketing-cloud-core/kb/People/Audience-Creation-Options.html
https://docs.adobe.com/content/help/en/core-services/interface/audiences/audience-library.html

Hope this helps!
Josh

Umamaheswari_Yakkala

Author

Community Advisor

Thank you from AAM we can configure(this is working). Here the situation is little bit different we need to import form another CDP system into Adobe Target. How can we do that?

R

ryanr7

Accepted solution

Adobe Employee

Hi @umamaheswari_yakkala ,

If you're talking about a DMP other than Adobe's Audience Manager (which can be integrated with ECID) then you can use the Data Providers method with the at.js. It essentially allows you to fire an API call to the 3rd party data provider then use the segments returned for the visitor as profile parameters you send in the subsequent Target requests. You can read more here: https://docs.adobe.com/content/help/en/target/using/implement-target/client-side/functions-overview/targetgobalsettings.html#data-providers. There is a pretty good video explanation here: https://helpx.adobe.com/target/kt/using/dataProviders-atjs-feature-video-use.html

V

Vineet18

Level 2

Hi @ryanr7 ,

Thank you for your reply. I just want to understand it little better and see if there are any solutions as per below-

In Data provider solution, the experience of marketing users will not be that seamless since now, they will have to first create audiences again in Adobe Target manually and then use them to create activities.
For every user, there will have to be a 3rd party call to external system blocking the Target call (for the first time even if we use session storage).

In my opinion, if we can import segment data from 3rd party directly in Target to create an Audience and also update the user profile, that will be a great solution. Since in this case, it will look very native to Target. Something similar to what experience cloud does.

Please let me know if a solution like that exists.

K

karandhawan

Adobe Employee

@umamaheswari_yakkala If you already have Audience Manager available you can feed third party data into AAM.

You can then create segments in AAM for these and share them to Experience Cloud, these segments can then be used in Target activities to show personlaized content to users.

Regards,

Karan