How are clicks mapped to experiences in reports (conversion by clicking an element)?

[Dmytro_Panchenk]

Hi, I have a question about mapping of tracked clicks to experiences in an activity. I want to make sure the reporting data are correct.

I created an activity with several experiences, each of which has <a> links.

I enabled A4T and set the analytics as the primary reporting source.

I configured the conversion as the primary goal; clicking any of those links is a conversion.

The documentation says that "Click-tracking metrics are not linked to any specific experience in an activity". However, the reports (both in Target and Analytics) show the breakdown of the conversions by experiences.

Can you tell me how the tracked clicks are mapped to experiences? I suspect that the click's eventToken is associated with a specific experience, but its logic is not clear to me: the eventToken is the same for some elements and different for the others in the same activity.

[pradnya_balvir]

• If the click-tracking metric is the Goal metric of an Analytics for Target (A4T) activity, the visitor must click this element within 60 seconds of the page loading for the metric to track.

• If you use at.js click tracking and you also use Analytics AppMeasurement, at.js click tracking cancels all other click event handlers. As a result, the AppMeasurement click handler never executes.

  at.js has special handling for click tracking when the underlying element is an A (link) tag 

  The following steps are executed by at.js when the click tracking event is attached to an A (link) tag 

  1. Invoke event.preventDefault().

  2. Fire Target request.

  3. On Target request success or error callback, execute default behavior:

     • A (link) tag: The default behavior is to navigate to the URL defined by HREF attribute.

  This default behavior might interfere with Analytics click tracking. If you are using Analytics, you should rely on Analytics for click tracking rather than Target.

  You can refer the video from this document.https://experienceleague.adobe.com/en/docs/target/using/activities/success-metrics/click-tracking

[JyotiSharmaV]

In A4T you will see the conversion rate by Experience Names only. And, once you are in A4T reporting then you can break the conversion beyond by dimensions.