traffic allocation for multipage activity - how does it works?

[rudraWiley]

If I am using A/B testing and added 2 pages for testing with 50%-50% allocation.

How will this actually work? will 50% see default content and 50% experience B?

The question is, will 50% traffic for experience B will be further divided for 2 pages? so will it be like:

Experience A (Control) - 50%
Experience B - 50% [i.e. 25% to page 1 and 25% to page 2]

[Gaureshk_Kodag]

Hi @rudraWiley 

In a multipage activity with Experience A and Experience B, both Page A and Page B are included in both experiences. When 50% of users are assigned to Experience B, they will see the Experience B UI on Page A. If they navigate to Page B, they will continue to see the Experience B UI(according to the changes that you have done for page B).

Essentially, the traffic split occurs at the experience level, not at the page level, in a multipage activity.

[rudraWiley]

Thanks @Gaureshk_Kodag

So lets say, if page 1 have traffic of 100 users and page 2 have 200 users.

and out of first 100 users 50 sees page 1 activity (i.e. experience B), now these 50 only will be eligible for page 2 activity, correct?

So if these 50 didn't visit page 2 and instead other 50 users (i.e. control) visits page 2 they won't see activity.

Same goes for page 2 traffic.

I feel like creating 2 different activity for 2 pages, what's your thought on it? 

Also, in what cases multipage activity is helpful?

[Gaureshk_Kodag · Accepted solution]

Hi @rudraWiley ,

If 100 people visit the website and 50 of them are assigned to Experience B, they will consistently see Experience B on both Page 1 and Page 2.
Similarly, the remaining 50 visitors, who fall under Experience A (default), will always see Experience A on both pages.

From a reporting perspective, creating two separate activities would be more effective.

A multipage activity, on the other hand, is better suited for scenarios where the pages have different structures but require a similar experience to be delivered across them.