Adobe Target

christammm · 8/30/20

I'd like to personalize my website where the hero heading of my homepage will dynamically change if the visitor clicks on one of my paid advertisements on Google.

For example, suppose my paid ad contains :"New Cars - Compare Specs, Pricing & MPG", similar to this paid advertisement by ford.

If the visitor clicks on my paid advertisement, I'd like to build a personalized experience where the title of the paid ad is used as the heading of my hero banner on my homepage.

Would this be feasible? If so, how would I go about developing this experience?

Gaureshk_Kodag · 8/31/20

Hi @Alandy_Iceboats

This is possible using Javascript.

Basically what you need to do is, just attach an click event on advertisement section.. on click of advertisement retrieve advertisement heading and store it in a variable.

For ex. document.getElementById("demo").onclick = function { advertisement_heading = document.getElementById("adblock").innertext;}

Now use that heading (stored in variable advertisement_heading) in your hero banner

You can write code snippet accordingly and add it in add custom code option under the modification tab.

Hope this works

If you need any clarification please feel free to ask.

Thanks,

Gauresh.

View solution in original post

Gaureshk_Kodag · 8/31/20

Hi @Alandy_Iceboats

This is possible using Javascript.

Basically what you need to do is, just attach an click event on advertisement section.. on click of advertisement retrieve advertisement heading and store it in a variable.

For ex. document.getElementById("demo").onclick = function { advertisement_heading = document.getElementById("adblock").innertext;}

Now use that heading (stored in variable advertisement_heading) in your hero banner

You can write code snippet accordingly and add it in add custom code option under modification tab.

Hope this works

If you need any clarification please feel free to ask.

Thanks,

Gauresh.

Gaureshk_Kodag · 8/31/20

Hi @Alandy_Iceboats

This is possible using Javascript.

Basically what you need to do is, just attach an click event on advertisement section.. on click of advertisement retrieve advertisement heading and store it in a variable.

For ex. document.getElementById("demo").onclick = function { advertisement_heading = document.getElementById("adblock").innertext;}

Now use that heading (stored in variable advertisement_heading) in your hero banner

You can write code snippet accordingly and add it in add custom code option under the modification tab.

Hope this works

If you need any clarification please feel free to ask.

Thanks,

Gauresh.

christammm · 9/1/20

Hi Gauresh, thanks for the reply. How can I attach that click event on the paid ad section of Google? I'm not sure if Google allows users to add custom code to their search engine.

Gaureshk_Kodag · 9/1/20

Hi @christammm, I'll check if we can attack click event on google ads and get back to you

Gaureshk_Kodag · 9/2/20

Hi @christammm, I tried attaching click event on paid ads and it worked fine for me.. I'm attaching a screenshot. You can try this as per your requirement