Custom Attributes Data Retention in Target

[Sid_AAMr]

Have a few questions on custom attributes -

• Max time the data can last – default is 14 days, can be extended to 90. Is it possible to extend to 180 days?
• When uploading the same file again, should the "time for which the data is active for" refresh? We found that nothing happens if the file is exactly the same. Is this correct? If so, we could potentially could add a dummy date column. Will that work?

Thanks