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SOLVED

Difference from Google Analytics

christinehenry
Level 1
Level 1

Our site is a lead generation website. We're getting lots of "direct" referrals in Google Analytics now. Any chance Adobe can help us overcome the issue? Close to 60% of all referrals are now qualified as direct, almost impossible to get a good read on which sites and or keywords are working.

1 Accepted Solution
shekhardhiman
Correct answer by
Employee
Employee

Hi Christine,

Thanks for reaching out.

It seems from your query above that you are referring to the organic referrals. Adobe Analytics can difinitely help you get a good picture of which keywords/search terms are being used and which all sites are working as a referrer. to see what Adobe Analytics can do, please go to the site below and click on Request a Demo.

http://www.adobe.com/marketing-cloud/web-analytics.html

Thanks!

View solution in original post

1 Reply
shekhardhiman
Correct answer by
Employee
Employee

Hi Christine,

Thanks for reaching out.

It seems from your query above that you are referring to the organic referrals. Adobe Analytics can difinitely help you get a good picture of which keywords/search terms are being used and which all sites are working as a referrer. to see what Adobe Analytics can do, please go to the site below and click on Request a Demo.

http://www.adobe.com/marketing-cloud/web-analytics.html

Thanks!

View solution in original post