Difference from Google Analytics

[christinehenry]

Our site is a lead generation website. We're getting lots of "direct" referrals in Google Analytics now. Any chance Adobe can help us overcome the issue? Close to 60% of all referrals are now qualified as direct, almost impossible to get a good read on which sites and or keywords are working.

[shekhardhiman · Accepted solution]

Hi Christine,

Thanks for reaching out.

It seems from your query above that you are referring to the organic referrals. Adobe Analytics can difinitely help you get a good picture of which keywords/search terms are being used and which all sites are working as a referrer. to see what Adobe Analytics can do, please go to the site below and click on Request a Demo.

http://www.adobe.com/marketing-cloud/web-analytics.html

Thanks!