Adobe Target Recommendations doesn’t automatically dedupe “near-duplicate” items like product variants, so you’ll need to control that at either the feed or design/criteria level.
Options to consider:
Feed-level grouping (preferred):
- Pass a parent or group ID (e.g., parentSKU) in your product catalog feed.
- Update your recommendation criteria or design to filter by this parent ID so only one child shows.
- This ensures variants (Twin, Full, Queen) collapse into a single entity in recs.
Exclusion rules:
- Use Target’s exclusion rules to filter out SKUs that share the same parent ID or meet certain attribute conditions.
- This can also help prevent the same product from appearing more than once on a page.
Custom logic in design template:
- Alternatively, in the design code, check for duplicate title/parentSKU values and suppress rendering duplicates within the same slot.
- Useful if feed updates aren’t possible right away.
Page-level dedupe:
- Use the “Do not repeat items on the same page” option in criteria, which avoids recommending the same SKU in multiple rec slots on a single page.
- Combined with grouping logic, this prevents overlap across carousels/locations.
It is always good to structure your feed that best represents parent/child product relationship in your catalog feed and key your recommendations on the parent product. This way customers see just one representative item in the carousel, not every size/variant.
