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Adobe Target and Adobe Analytics

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Can Adobe Target be used without Adobe Analytics?

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Community Advisor

@mishn90312264 Yes, you can use Adobe Target without Adobe Analytics. You will get the option of reporting only in Adobe Target, if not integrated with Analytics.

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Community Advisor

Yes, you can use Target without integrating analytics.

1) The first purpose of Analytics integrated with Target is that It allows you to sync your Analytics segments into Target, which you can use as audiences. All you have to do is in your segment at the bottom end where you hit the SAVE button you have to check the publish this segment option too and it will get published to the Audience Manager and will appear in Target under the Audience tab.

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2) The second purpose, is if you want the Target Experience Reports in Analytics to see them in much better dashboard reporting structure, which is called A4T then this allows you to use other metrics to bring up for deeper analysis by doing breakdowns. Though it's a separate thing.

 

3) The third purpose scenario is if you want to use Adobe Analytics metric as Goal metric while setting up Target Experience then integration with Adobe Analytics allows you this scenario 

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Hope this is helpful info for you.