Difference Between Audience and Profile Script in Adobe Target

[VishnuPriya98]

Hello everyone,I am currently exploring Adobe Target and would like to better understand the distinction between Audience and Profile Script. Could someone explain how these two features differ in terms of functionality and practical application? Additionally, any tips or best practices for using both effectively would be greatly appreciated.

Thank you for your support.

[Rite18 · Accepted solution]

@VishnuPriya98 

Audiences: External to Target use predefined conditions based on user attributes, etc.,  via Adobe Analytics, AEP/CDP/, Audience Manager. Typically used for segmentation followed by  targeting  and personalization 

Profiles: Internal to Target : These are dynamic and created with the target profile store based on the user's visit and interaction. Typically used to create custom attributes which can be later used as one of audience condition