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floriana_guardi
Level 2
May 3, 2024
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Counting impressions of timed Target activity

  • May 3, 2024
  • 1 reply
  • 1175 views

We're setting up an activity that will display a pop-up after 30 seconds of browsing. The activity will also display only on selected pages, not site-wide.

 

Will Target count unique visitors of the activity as the people who actually saw the pop-up, or will it count also visitors who have not spend 30 seconds of browsing?

If it counts any visitor, would you recommend firing an impression event, or relying simply on a segment that filters visitors who have spent 30 seconds on the site? Or some other solution, like an Audience Manager audience?

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    Best answer by alexbishop

    It sounds like a user qualifies for the activity and then within the activity there is some code that triggers the pop-up after 30 seconds. If that's understood correctly, then yes Target will count a visitor entering the activity as soon as they qualify for the activity, even if they don't reach the 30 second threshold. 

    There's a couple of different options I can think of:
    i) Handle the timer logic outside of Target and then make a request to Target after 30 seconds to retrieve the pop-up activity, at which point Target would count the visitor & display the pop-up at the same time
    ii) As you mentioned, handle the timer logic within Target and then fire a custom event, which denotes an impression, when the pop-up is displayed

    The benefit of i) is that you could use Target (or Analytics) in-built reporting to calculate conversion/lift etc because Visits/Visitors would actually represent those that saw the pop up. But you could still easily report on ii) by exporting the data and making the calculations offline

    1 reply

    alexbishop
    Adobe Employee
    alexbishopAdobe EmployeeAccepted solution
    Adobe Employee
    May 8, 2024

    It sounds like a user qualifies for the activity and then within the activity there is some code that triggers the pop-up after 30 seconds. If that's understood correctly, then yes Target will count a visitor entering the activity as soon as they qualify for the activity, even if they don't reach the 30 second threshold. 

    There's a couple of different options I can think of:
    i) Handle the timer logic outside of Target and then make a request to Target after 30 seconds to retrieve the pop-up activity, at which point Target would count the visitor & display the pop-up at the same time
    ii) As you mentioned, handle the timer logic within Target and then fire a custom event, which denotes an impression, when the pop-up is displayed

    The benefit of i) is that you could use Target (or Analytics) in-built reporting to calculate conversion/lift etc because Visits/Visitors would actually represent those that saw the pop up. But you could still easily report on ii) by exporting the data and making the calculations offline

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