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I am planning to use Adobe Target to setup A/B tests on our e-commerce website to check the performance of new features that are added to various pages.
I was trying to understand the methodology on Adobe Target to determine the results of A/B test and got the following document after some research.
As per my understanding, the back end uses p-values based on Student's T-test for hypothesis testing (Frequentist method) to determine a winner.
I wanted to understand if there is a way to analyze A/B test using Bayesian statistics on Adobe Target. Please let me know if there is such an option
Hi shivakumar6377 Yes you are correct about Target using the Frequentist method. Target reporting does not use Bayesian statistics .