Hello,I am planning to use Adobe Target to setup A/B tests on our
e-commerce website to check the performance of new features that are
added to various pages.I was trying to understand the methodology on
Adobe Target to determine the results of A/B test and got the following
document after some
research.https://marketing.adobe.com/resources/help/en_US/target/target/c_determine-winner.htmlAs
per my understanding, the back end uses p-values based on Student's
T-test for hypothesis testing (Frequen...
