since ‎09-12-2018
‎10-12-2019
shivakumar6377
Level 1
Bayesian A/B Test on Adobe Target shivakumar6377 - Adobe Target
Hello,I am planning to use Adobe Target to setup A/B tests on our e-commerce website to check the performance of new features that are added to various pages.I was trying to understand the methodology on Adobe Target to determine the results of A/B test and got the following document after some research.https://marketing.adobe.com/resources/help/en_US/target/target/c_determine-winner.htmlAs per my understanding, the back end uses p-values based on Student's T-test for hypothesis testing (Frequen...
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