I am planning to use Adobe Target to setup A/B tests on our e-commerce website to check the performance of new features that are added to various pages.
I was trying to understand the methodology on Adobe Target to determine the results of A/B test and got the following document after some research.
As per my understanding, the back end uses p-values based on Student's T-test for hypothesis testing (Frequentist method) to determine a winner.
I wanted to understand if there is a way to analyze A/B test using Bayesian statistics on Adobe Target. Please let me know if there is such an option
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