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SOLVED

Adobe Target : How visit is calculated

LordOfTheRings
Level 6
Level 6

Hi Team,

 

This might be a basic question but I am not getting clarity about the visits in Adobe Target.

 

PCID is the target Visitor Id which decides the unique visitor.

Just wanted to check how a visit is calculated in target ?

 

 

 

1 Accepted Solution
skand
Correct answer by
Level 2
Level 2

@LordOfTheRings 

 

30 minutes of inactivity in a session, marks the end of the session that is equivalent to one visit.

 

Note : These counts takes few minutes to reflect in reporting 

View solution in original post

5 Replies
LordOfTheRings
Level 6
Level 6

Hi @arunk19034797 Thank you for this but this tells how Visits are calculated in AA. Wanted to know how Visits are calculated in Target.

Amelia_Waliany
Employee
Employee

The visit metric is always associated with a time period, so you know whether to count a new visit if the same visitor returns to your site. A session starts when the user first arrives on your site, and ends under one of the following scenarios:

  • 30 minutes of inactivity: Almost all sessions end in this manner. If more than 30 minutes has lapsed between server requests, a new visit begins.
mikewebguy
Employee
Employee

@LordOfTheRings 

As @Amelia_Waliany & @arunk19034797 have pointed out a Target native metric would be more like activity entries etc. Visit is more of an Adobe Analytics concept. A visit is a 30min session. This is touched on in this KB article: https://docs.adobe.com/help/en/target/using/activities/success-metrics/success-metrics.html

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

skand
Correct answer by
Level 2
Level 2

@LordOfTheRings 

 

30 minutes of inactivity in a session, marks the end of the session that is equivalent to one visit.

 

Note : These counts takes few minutes to reflect in reporting 

View solution in original post