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Adobe Target : How visit is calculated

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Community Advisor

Hi Team,

 

This might be a basic question but I am not getting clarity about the visits in Adobe Target.

 

PCID is the target Visitor Id which decides the unique visitor.

Just wanted to check how a visit is calculated in target ?

 

 

 

1 Accepted Solution

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Correct answer by
Employee

@ambikaTewari_ATCI 

 

30 minutes of inactivity in a session, marks the end of the session that is equivalent to one visit.

 

Note : These counts takes few minutes to reflect in reporting 

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5 Replies

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Community Advisor

Hi @arunk19034797 Thank you for this but this tells how Visits are calculated in AA. Wanted to know how Visits are calculated in Target.

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Administrator

The visit metric is always associated with a time period, so you know whether to count a new visit if the same visitor returns to your site. A session starts when the user first arrives on your site, and ends under one of the following scenarios:

  • 30 minutes of inactivity: Almost all sessions end in this manner. If more than 30 minutes has lapsed between server requests, a new visit begins.

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Employee Advisor

@ambikaTewari_ATCI 

As @Amelia_Waliany & @arunk19034797 have pointed out a Target native metric would be more like activity entries etc. Visit is more of an Adobe Analytics concept. A visit is a 30min session. This is touched on in this KB article: https://docs.adobe.com/help/en/target/using/activities/success-metrics/success-metrics.html

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

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Correct answer by
Employee

@ambikaTewari_ATCI 

 

30 minutes of inactivity in a session, marks the end of the session that is equivalent to one visit.

 

Note : These counts takes few minutes to reflect in reporting