Adobe Target : How visit is calculated

[ambikaTewari_ATCI]

Hi Team,

This might be a basic question but I am not getting clarity about the visits in Adobe Target.

PCID is the target Visitor Id which decides the unique visitor.

Just wanted to check how a visit is calculated in target ?

[arunk19034797]

Hi,

The following document may help you understand visits in Adobe target report

https://docs.adobe.com/content/help/en/analytics/components/variables/metrics/metrics-visit.html

[ambikaTewari_ATCI]

Hi @arunk19034797 Thank you for this but this tells how Visits are calculated in AA. Wanted to know how Visits are calculated in Target.

[Amelia_Waliany]

The visit metric is always associated with a time period, so you know whether to count a new visit if the same visitor returns to your site. A session starts when the user first arrives on your site, and ends under one of the following scenarios:

• 30 minutes of inactivity: Almost all sessions end in this manner. If more than 30 minutes has lapsed between server requests, a new visit begins.

[MihneaD]

@ambikaTewari_ATCI 

As @Amelia_Waliany & @arunk19034797 have pointed out a Target native metric would be more like activity entries etc. Visit is more of an Adobe Analytics concept. A visit is a 30min session. This is touched on in this KB article: https://docs.adobe.com/help/en/target/using/activities/success-metrics/success-metrics.html

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

[skand · Accepted solution]

@ambikaTewari_ATCI 

30 minutes of inactivity in a session, marks the end of the session that is equivalent to one visit.

Note : These counts takes few minutes to reflect in reporting