Adobe Target : How visit is calculated

Forum|Forum|5 years ago
April 9, 2020
4 replies
8360 views

Hi Team,

This might be a basic question but I am not getting clarity about the visits in Adobe Target.

PCID is the target Visitor Id which decides the unique visitor.

Just wanted to check how a visit is calculated in target ?

Target

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Best answer by skand

@ambikatewari_atci

30 minutes of inactivity in a session, marks the end of the session that is equivalent to one visit.

Note : These counts takes few minutes to reflect in reporting

A

ArunArasu17

Level 2

Hi,

The following document may help you understand visits in Adobe target report

https://docs.adobe.com/content/help/en/analytics/components/variables/metrics/metrics-visit.html

ambikaTewari_ATCI

Author

Community Advisor

Hi @arunarasu17 Thank you for this but this tells how Visits are calculated in AA. Wanted to know how Visits are calculated in Target.

Amelia_Waliany

Adobe Employee

The visit metric is always associated with a time period, so you know whether to count a new visit if the same visitor returns to your site. A session starts when the user first arrives on your site, and ends under one of the following scenarios:

30 minutes of inactivity: Almost all sessions end in this manner. If more than 30 minutes has lapsed between server requests, a new visit begins.

MihneaD

Adobe Employee

@ambikatewari_atci

As @amelia_waliany & @arunarasu17 have pointed out a Target native metric would be more like activity entries etc. Visit is more of an Adobe Analytics concept. A visit is a 30min session. This is touched on in this KB article: https://docs.adobe.com/help/en/target/using/activities/success-metrics/success-metrics.html

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335