[3.30.22 Adobe Target Community Q&A Coffee Break Answer provided by @ryan_pizzuto:
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hey @jackz11447106 great to see you are in the wide world of machine learning and thanks for the question in the Community!
When it comes to Auto-Target and Automated Personalization, the green check marks that appear next to the experiences/offers are not an indication of lift & confidence...they are simply and indication that Adobe Sensei has successfully built a model for those experiences. As we know, the more information a model gets, the better it becomes. So think of the appearance of the green check mark as the beginning of the reporting period. Before those check marks appeared, all experiences were served at random to get Sensei the data it needed to start optimizing.
Pro-tip: make note of when models are built for all experiences, then change the start date of the reporting to when you had models built for all experiences. Note the difference in lift/confidence. Then KEEP GOING! The models get better with time. So think of the green check mark as the beginning of the process, not the end.
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