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Join us for an upcoming in-person Adobe Target Skill Builders event ~~> We're hosting these live learning opportunities to equip you with the knowledge and skills to leverage Target successfully. Learn more to see if we'll be coming to a city near you!

[WEBINAR RECORDING] 9/6/22: Mobile Experience Optimization, Pt 1 of the Adobe Target Skill Builder Expedition Series



Adobe Target Skill Builders Expedition Series: Mobile Experience Optimization

Presented by: 
Brent Kostak aka @bkostak , Product Marketing Manager for Adobe Target 
Jim McTiernan aka @Jim_McTiernan, Principal Solutions Consultant
Date: September 6th, 2022

Time: 10:00am PT | 12:00pm CT | 1:00pm ET

Mobile experiences are fueling innovation in how marketing and engineering teams are leveraging product-led strategies for cross-channel personalization in web and app. Join the Adobe Skill Builders session and learn how Adobe Target unlocks new potential engagement and revenue growth for marketers, developers, and product owners to build thriving product communities.

Course Map
• Comprehensive capability set with A/B, MVT, Experience Targeting, and Automated testing and personalization
• Step-by-step workflows for activity setup
• Batch experience prefetch, enabling always-on personalization for mobile
• Lifecycle metrics for testing and targeting across customer experiences
• Mobile SDKs and APIs for flexible implementations supporting iOS and Android platforms

• Cross-channel audience segment and profile attribute sharing for in transit or onsite mobile experiences
• In-app banners and content offers for paid features and upgrades to acquire new customers and drive revenue
• Testing and targeting activities to increase subscriptions and average order values




As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.






Jim McTiernan has been involved in the optimization space since 2009 when he joined Adobe Corporation. Currently, Jim is an Adobe Cloud Expert, specializing in Adobe Target.






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