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Join us for our second AMA on experimentation and personalization strategies with Target, occurring on June 3rd!
[WEBINAR RECORDING] 8/11/22 Personalization Industry Insiders Series: Retail (P2 of 4)
Personalization Industry Insiders: Retail
Presented by:
Leina Betzer, Target Consultant, Adobe Premier Support, and
Michael Klein, Director, Adobe Industry Strategy Retail
Date: August 11th, 2022
Time: 10:00am PT | 1:00pm ET Start Time
In this session, Leina Betzer and Michael Klein will discuss how retail e-commerce sales are skyrocketing as consumer buying patterns and behaviors have shifted over the past several months, with higher demand for goods and services in certain markets including consumer packaged goods. Join us to learn more!
More about the Personalization Industry Insiders Webinar Series:
Industry experts are seeing new consumer trends take shape while life begins to return back to normal for workers and travelers. Across the world we are seeing companies in every industry adapt to the changing behaviors and demands of new consumer trends.
Join this series to dive into how to tailor digital transformation journeys to respond to immediate changes in demand, while putting personalization at the center of customer engagements, industry by industry:
- Financial Services companies are supporting and informing customers all over the world who are concerned about recent inflation patterns and circumstances on their investments.
- Media companies, content creators and telecommunications companies are experiencing heightened demand for both informational and comforting content as well as fast, scalable expectations with 5G.
- Retail ecommerce sales are skyrocketing as consumer buying patterns and behaviors have shifted over the past several months, with higher demand for goods and services in certain markets including consumer packaged goods.
- Travel and Hospitality companies are preparing for a significant rise in spending during the spring and summer months as consumers embrace lowered travel restrictions and warmer weather.
Leina Betzer, Target Consultant, Adobe Premier Support
As a business and strategy consultant at Adobe, Leina is helping clients and partners implement data-driven personalization programs at scale. Leina brings years of expertise on Adobe solutions in her role on the Field Services team.
Michael Klein, Director, Adobe Industry Strategy Retail
As a Global Retail and Consumer Goods business leader with over 30 years of merchandising and marketing experience, Michael Klein has been focusing on digital marketing for the past 20 years and has worked with a wide range of consumer brands over his career; driving positive results for shareholders, team members and customers. Creative with a keen eye for details, Michael is an effective leader who manages his direct reports with an emphasis on mentoring, not micromanaging and has excellent negotiation, communication, technology and analytical skills.
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