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[WEBINAR RECORDING] 5/24/22 Personalization Industry Insiders Series: Financial Services & Insurance (P1 of 4)



Personalization Industry Insiders: Financial Services & Insurance

Presented by: 
James Capasso, Target Consultant, Adobe Premier Support, and
Christopher Young, Director, Adobe Industry Strategy Financial Services​
Date: Tuesday, May 24th, 2022

Time: 1pm - 2pm ET // 10am -11am PT


In this session, James Capasso and Christopher Young will discuss how Financial Services companies are supporting and informing customers all over the world who are concerned about recent inflation patterns and circumstances on their investments. 




More about the Personalization Industry Insiders Webinar Series: 

Industry experts are seeing new consumer trends take shape while life begins to return back to normal for workers and travelers. Across the world we are seeing companies in every industry adapt to the changing behaviors and demands of new consumer trends.

Join this series to dive into how to tailor digital transformation journeys to respond to immediate changes in demand, while putting personalization at the center of customer engagements, industry by industry:

  • Financial Services companies are supporting and informing customers all over the world who are concerned about recent inflation patterns and circumstances on their investments.
  • Media companies, content creators and telecommunications companies are experiencing heightened demand for both informational and comforting content as well as fast, scalable expectations with 5G.
  • Retail ecommerce sales are skyrocketing as consumer buying patterns and behaviors have shifted over the past several months, with higher demand for goods and services in certain markets including consumer packaged goods.
  • Travel and Hospitality companies are preparing for a significant rise in spending during the spring and summer months as consumers embrace lowered travel restrictions and warmer weather.

james capasso.jpegJames Capasso, Target Consultant, Adobe Premier Support

As a Target Consultant, James joins Adobe with over 20 years of experience in Financial Services. During that time, he worked with both retail and institutional clients to understand their needs and create plans and processes for success. Now with Adobe, James uses those same skills as a Premier Support Consultant on the Field Services team. Working with the Adobe Target solution, he leverages his financial services background to help clients tailor their personalization strategies to deliver digital experiences that drive real-time personalization and engagement with their customers.


Christopher Young.jfifChristopher Young, Director, Adobe Industry Strategy Financial Services​ Christopher is an experienced marketing professional with an extensive background in cross-channel marketing, customer acquisition, customer segmentation, brand management and creative development, and has a unique ability to forge strong internal partnerships and translate organizational priorities into effective marketing initiatives that meet business objectives.

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