[WEBINAR RECORDING] 4/26/23: Mobile Experience Optimization & Personalization for Authenticated Environments
Adobe Target Mobile Experience Optimization and Personalization for Authenticated Environments
Presented by:
Brent Kostak aka @bkostak, Product Marketing Manager for Adobe Target
Date: April 26th, 2023
Time: 10:00am PT | 12:00pm CT | 1:00pm ET
Brands need to deliver highly personalized and relevant experiences based on specific customer needs and behaviors. With questions about a cookieless future in marketing technology, regulated industries are looking to embrace a more robust customer engagement framework while optimizing each customer interaction for the right content and offer.
How can brands across financial services and insurance, retail, travel and hospitality, and telecommunications industries adopt best practices for optimization and personalization within authenticated environments? Understanding the importance on mobile apps for engagement and retention of loyal customers, how can brands enable digital self-service or increase new feature adoption with personalized experiences?
How can brands across financial services and insurance, retail, travel and hospitality, and telecommunications industries adopt best practices for optimization and personalization within authenticated environments? Understanding the importance on mobile apps for engagement and retention of loyal customers, how can brands enable digital self-service or increase new feature adoption with personalized experiences?
In this session, learn how Adobe Target and Real-Time CDP can drive increased engagement, revenue, and customer loyalty within regulated industries as we discuss:
- How teams deliver personalized experiences to both anonymous and authenticated visitors
- Understanding consumer permissions and privacy standards with personalization
- Personalized content and offers to authenticated visitors through anonymizing identities
- Unique use cases for authenticated, secure sites across web and mobile
Our Host & Speaker, Brent Kostak
As Product Marketing Manager at Adobe, Brent brings data-driven personalization solutions to market that connect global brands to their customers. Adobe enables enterprise marketing and engineering teams to streamline data and create a single, personalized view of their customers to deliver exceptional digital experiences. Brent has over 10 years of experience helping organizations leverage software technologies and services to better compete and serve their mission.
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