At the heart of every business is the customer. Personalization is a way to listen, understand, and act on the customer’s needs and intents. It is not just a buzzword; it is a strategy designed to create great customer experiences. Ryan Pizzuto is a principal digital strategist at Adobe with a focus on optimization and personalization. Every day, he helps Adobe customers understand and develop the strategies that make their programs successful and get a positive return on their investments.
In this session, you will:
Hear how personalization is more accessible than ever before
Discover key tips and tricks for Adobe Sensei delivered personalization initiatives
Get a blueprint for a successful personalization strategy to use for your brand