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๐ŸŽฏ Link to Recording Added! [SKILL BUILDER WEBINAR] 8/6/20 How HSBC leverages Adobe Target and A.I. to rapidly optimize and deliver personalization at scale ๐ŸŽฏ

Amelia_Waliany

Employee

13-07-2020

If you missed the last 8/6/20 Adobe Target Skill Builder Webinar on How HSBC leverages Adobe Target and A.I. to rapidly optimize and deliver personalization at scale, fear not!

Check out the recording here: How HSBC leverages Adobe Target and A.I. to rapidly optimize and deliver personalization at scale, and post any of your related follow-up questions in the thread below - we'll make sure you get your answers!  

McKinsey Digital reports that โ€œwe have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.โ€ * Consumer demands are rapidly evolving, and HSBC has embraced optimization with Adobe Target to quickly test and personalize new customer journeys, reducing their development and launches from 6 months down to 1!

Join optimization experts Drew Burns of Adobe (aka @drewb6915421) and Sigi Bessesen of HSBC during this webinar to learn:

  • How HSBCโ€™s optimization and personalization efforts drive rapid change in the organization
  • How AI & Analytics accelerate their efforts and provide clear, significant business impact
  • How HSBC has built a successful program at scale delivering 3000+ activities
  • *McKinsey article: โ€œThe COVID-19 recovery will be digitalโ€, May 2020

Same webinar, two different recording formats to view in: 

WATCH THE RECORDING on Adobe Connect

WATCH THE RECORDING on Adobe TV

 

 

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Sigi Bessesen, Head of Optimisation, HSBC  

 

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Drew Burns, Group Product Marketing Manager, Adobe Target (@drewb6915421)

 

 

Have any related questions that you'd like to have answered during the webinar?

Post them below, and we'll make sure you get your answers!

Adobe Target AI AImarketing Analytics hsbc optimization program organizational management webinar