If you missed the last 8/6/20 Adobe Target Skill Builder Webinar on How HSBC leverages Adobe Target and A.I. to rapidly optimize and deliver personalization at scale, fear not!
Check out the recording here: How HSBC leverages Adobe Target and A.I. to rapidly optimize and deliver personalization at scale, and post any of your related follow-up questions in the thread below - we'll make sure you get your answers!
McKinsey Digital reports that “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” * Consumer demands are rapidly evolving, and HSBC has embraced optimization with Adobe Target to quickly test and personalize new customer journeys, reducing their development and launches from 6 months down to 1!
Join optimization experts Drew Burns of Adobe (aka @drewb6915421) and Sigi Bessesen of HSBC during this webinar to learn:
- How HSBC’s optimization and personalization efforts drive rapid change in the organization
- How AI & Analytics accelerate their efforts and provide clear, significant business impact
- How HSBC has built a successful program at scale delivering 3000+ activities
- *McKinsey article: “The COVID-19 recovery will be digital”, May 2020
Same webinar, two different recording formats to view in:
WATCH THE RECORDING on Adobe Connect
WATCH THE RECORDING on Adobe TV
Sigi Bessesen, Head of Optimisation, HSBC
Drew Burns, Group Product Marketing Manager, Adobe Target (@drewb6915421)
Have any related questions that you'd like to have answered during the webinar?
Post them below, and we'll make sure you get your answers!