McKinsey Digital reports that “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” * Consumer demands are rapidly evolving, and HSBC has embraced optimization with Adobe Target to quickly test and personalize new customer journeys, reducing their development and launches from 6 months down to 1!
Join optimization experts Drew Burns of Adobe (aka @drewb6915421) and Sigi Bessesen of HSBC during this webinar to learn:
How HSBC’s optimization and personalization efforts drive rapid change in the organization
How AI & Analytics accelerate their efforts and provide clear, significant business impact
How HSBC has built a successful program at scale delivering 3000+ activities