How to import or send segment data into Target from external system?

[#1]

I'm currently working on POC to integrate Adobe Target with external system ( CRM ). I want to use existing customer segment data created & stored in CRM for web personalization. Is there a way i can share segment information with Target  in real time or batch?

Thanks

Shubham

[#2]

I would start here.

Customer attributes

There are some other helpful links in the side navigation as well.

[#3]

Thanks Eric. I will go through the details.

[#4]

Hi Shubham,

In case you need to implement a real-time segmentation scenario, you may want to consider CRM integration with CMS to populate customer segment or/and attributes in Data Layer that will be captured in the Target mbox parameter for segmentation and as a result personalisation.

[#5]

Can i try using below scenario ? Do you think by connecting through AdobeI/O i can share the segment information to Target ?

[#6]

Sure. I don't see why not. I would imagine someone on this forum is more familiar than I with getting CRM data into the experience cloud for audience segmentation. If you are looking to do it for only Adobe Target then I would check out:

Target API v1.0

If you have the data or if your CRM has an API, you could structure profile update calls which would be similar to what Andrey Osadchuk​ mentioned above, just offline. It does not require the auth/tokens that would come from Adobe I/O so you could skip that part for this design.

Also, look into mboxthirdpartyid to help out with passing a customer id to Target.

[#7]

Sure Andrey. Thanks !

[#8]

Hi Shubham,

I have a similar situation where my Azure CDP identifies the user segment. VisitorIDs for a segment Rule. I must get this into Adobe Target so that next time user visits the site that has the visior ID cookie, Adobe Target identifies the segment and renders the experience. Can you please help me how to go about it?

Thanks,