shubhamd8650986
shubhamd8650986
26-03-2019
I'm currently working on POC to integrate Adobe Target with external system ( CRM ). I want to use existing customer segment data created & stored in CRM for web personalization. Is there a way i can share segment information with Target in real time or batch?
Thanks
Shubham
Eric_Vidana
Eric_Vidana
26-03-2019
I would start here.
There are some other helpful links in the side navigation as well.
shubhamd8650986
shubhamd8650986
27-03-2019
Thanks Eric. I will go through the details.
Andrey_Osadchuk
MVP
Andrey_Osadchuk
MVP
27-03-2019
Hi Shubham,
In case you need to implement a real-time segmentation scenario, you may want to consider CRM integration with CMS to populate customer segment or/and attributes in Data Layer that will be captured in the Target mbox parameter for segmentation and as a result personalisation.
shubhamd8650986
shubhamd8650986
27-03-2019
Can i try using below scenario ? Do you think by connecting through AdobeI/O i can share the segment information to Target ?
Eric_Vidana
Eric_Vidana
28-03-2019
Sure. I don't see why not. I would imagine someone on this forum is more familiar than I with getting CRM data into the experience cloud for audience segmentation. If you are looking to do it for only Adobe Target then I would check out:
If you have the data or if your CRM has an API, you could structure profile update calls which would be similar to what Andrey Osadchukā mentioned above, just offline. It does not require the auth/tokens that would come from Adobe I/O so you could skip that part for this design.
Also, look into mboxthirdpartyid to help out with passing a customer id to Target.
shubhamd8650986
shubhamd8650986
28-03-2019
Sure Andrey. Thanks !