How to import or send segment data into Target from external system?

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shubhamd8650986

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shubhamd8650986

shubhamd8650986

26-03-2019

I'm currently working on POC to integrate Adobe Target with external system ( CRM ). I want to use existing customer segment data created & stored in CRM for web personalization. Is there a way i can share segment information with Target  in real time or batch?

Thanks

Shubham

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Eric_Vidana

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Eric_Vidana

Eric_Vidana

26-03-2019

I would start here.

Customer attributes

There are some other helpful links in the side navigation as well.

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shubhamd8650986

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shubhamd8650986

shubhamd8650986

27-03-2019

Thanks Eric. I will go through the details.

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Andrey_Osadchuk

MVP

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Andrey_Osadchuk

MVP

Andrey_Osadchuk
MVP

27-03-2019

Hi Shubham,

In case you need to implement a real-time segmentation scenario, you may want to consider CRM integration with CMS to populate customer segment or/and attributes in Data Layer that will be captured in the Target mbox parameter for segmentation and as a result personalisation.

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shubhamd8650986

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shubhamd8650986

shubhamd8650986

27-03-2019

Can i try using below scenario ? Do you think by connecting through AdobeI/O i can share the segment information to Target ?

1720436_pastedImage_0.png

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Eric_Vidana

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Eric_Vidana

Eric_Vidana

28-03-2019

Sure. I don't see why not. I would imagine someone on this forum is more familiar than I with getting CRM data into the experience cloud for audience segmentation. If you are looking to do it for only Adobe Target then I would check out:

Target API v1.0

If you have the data or if your CRM has an API, you could structure profile update calls which would be similar to what Andrey Osadchuk​ mentioned above, just offline. It does not require the auth/tokens that would come from Adobe I/O so you could skip that part for this design.

Also, look into mboxthirdpartyid to help out with passing a customer id to Target.

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shubhamd8650986

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shubhamd8650986

shubhamd8650986

28-03-2019

Sure Andrey. Thanks !

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MohanRaoPG

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MohanRaoPG

MohanRaoPG

31-03-2021

Hi Shubham,

I have a similar situation where my Azure CDP identifies the user segment. VisitorIDs for a segment Rule. I must get this into Adobe Target so that next time user visits the site that has the visior ID cookie, Adobe Target identifies the segment and renders the experience. Can you please help me how to go about it?

Thanks,